INNOVATIVE
REFINING
EXPANDING
OUR CAPABILITIES
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SCIENTIFIC INITIATIVES
SCIENTIFIC INITIATIVES
Market Preparation
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Scientific platform
Value proposition development
Lexicon development
Publication planning
Thought leader identification, engagement planning
Disease awareness
Congress activities
Speaker mobilization
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Optimize Reach & Frequency
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Scientific launch
Promotional launch
Peer-to-peer programs
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Targeting
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Market development
Portfolio management
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Life Cycle Extension
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Life cycle management
Target audience expansion
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